The
most common scenario entrepreneurs face and think of is “how can I
improve my marketing with no or little money?’ That’s literally
the million-dollar question! So we hammered out with 50 best ideas.
Skim them or read, but whatever you do make sure you go through the
list. Just one of these ideas may trigger a marketing opportunity
that you never considered before. It only takes few good ideas and
cheap
business plan,
well implemented, to launch you to greater heights.
The
Internet is the great equalizer in that it gives small businesses
marketing opportunities on par with their larger competitors.
The good news is that a number of inexpensive, cheapest marketing plan or methods can help you to achieve your goal—and some are even free. We surveyed small business owners to find the top 10 tactics for marketing your business on a shoestring.
1. Post case studies on your website
Case
studies are the best way to grab your clients because it helps to
explain your personal experiences "It's a matter of explaining
the customer's particular problem, how your product or service solved
that problem, and then be sure to include a quote from the client
about their satisfaction."
2. Use your blog to reach out to prospects and customers
Don't
have a blog? Well, it's easier than you think to start one.
"Businesses can set up a free account with WordPress to
launch their own blog,". "The blog is a great tool and
cheap marketing plan to position us as thought leaders in digital
marketing. On combining high-quality content with a strong social
media presence, you can extend your reach to media and clients.
3. List your company on Google Maps/Local
Google
Maps/Local presence is important for many reasons, he says. It helps
to direct customers to your establishment when they are in the area,
and your business typically appears higher in Google search rankings.
4. Search forums for customers
"They
let you search for individuals who are interested in your products
and services and respond in kind," "One other tip—don't
sell online: offer a solution and make sure you're replying to new or
recent topics only."
5. Share information all over the Web
"You
have a new project completed? Write about it—on a blog, on Twitter,
on Facebook or on whatever. Did you take a new great photo? Post it.
You are reading articles about your job to get better at what you do?
Recommend them to others on the Internet. Have you found out
something new and surprising for you and for your clients? Write
about it and post it publicly."
6.
Use content curation to drive interest in your products
"We're
currently compiling information about every Oktoberfest, corn maze,
pumpkin patch, fall festival, haunted house, and a ghost tour in the
U.S.," says Melton. "People are looking for the
information. It only costs our time to put them together and hundreds
of thousands of people come to our website looking for the
information in the fall."
